Our Story

We are celebrating our 25th anniversary in 2025! We are honored to have been a part of the Fargo-Moorhead community, helping brides and prom attendees find the perfect gown for their big day. We are a full-service store, offering bridal gowns, bridesmaid dresses, tuxedo rentals, prom dresses, accessories, and in-house alterations. As a family-owned business, we truly care about making your experience special. Our team of talented stylists is all about getting to know you and your unique vision for your wedding or prom. We take the time to hand-pick dresses and recommend styles that match your personality and inspiration photos.

We're not just here to help you find a dress- we want to support you every step of the way! Our private bridal suites offer a cozy, relaxed atmosphere where you and your bridal party can feel right at home. With a collection of over 500 modern, timeless, and glamorous gowns, you're sure to find something that feels just right. Book an appointment with us to experience your "Say Yes to the Dress" moment!